The Tao of Pooh

We were asked to participate in a Book Jacket makeover column for the inaugural issue of Uppercase Magazine. After settling on The Tao of Pooh, a longtime favorite, we set out to repackage the book for a more serious, adult audience. Our aim was to simplify and modernize the design, reference Taoism in some way, and minimize the presence of the Winnie the Pooh character, while still holding on to some of the story’s playful nature.

Uppercase

Uppercase